Heatmap-Software CISmap
Applications and benefits of CISmap
- Monitoring impact of advertising materials
- Identifying optimisation potential
- Testing alternative drafts
- Checking brand consistency
- Optimising advertising budgets
Evaluation of images and texts with CIS survey software
With the CIS survey software from IfaD, questions can include the evaluation of texts and images. Interesting parts of the texts or images can be marked with dots or lines, or areas can be highlighted. Optionally, comments can be appended to the markings.
CISmap for ad testing
- Adverts, posters and mailings
- Logos, slogans and brand names
- Texts
- Packaging
- Product images
Heat maps with CISmap
With CISmap the responses are analysed in the form of heat maps. Heat maps can be created separately for interesting, positive and negative ratings. It is also possible to display the markings over the course of time in the form of a heat map video, making it possible to track how participants’ response behaviour changed during the survey period.
Classical Heatmap
Heatmap to defined areas
Heat maps by target group
The heat maps or heat map videos can be filtered by different target groups. In CISmap, areas can be defined in order to summarise the markings for relevant aspects. These areas can be given names. The comments appended to these defined areas can be displayed in a list.
Contact Partner for Heatmap Software
Rainer Moszczynski
+49 40 25 17 13Â 21
rmoszczynski@ifad.de