Questionnaire service

Scripting and graphic service

Our Scripting Team

Your questionnaire is programmed by IfaD’s experienced, multilingual team of programmers. You are allocated a personal contact partner who will design your questionnaire according to your specifications and in line with your corporate design. With its experience, our team can handle the most demanding of scripting challenges: multiple countries with differing requirements, complicated quota specifications and highly complex questionnaire navigation. It is your questionnaire. We design it based on your corporate design or that of your client, while we ourselves remain in the background.

Interactive Elements

Scripting is done by our team using CIS. This survey tool can handle all known question types. In addition, interactive question elements open up further possibilities for qualitative surveying and, when used in careful doses, also boost the acceptance and staying power of your respondents. Many HTML5 modules are integrated into CIS for the most varied of tasks.

One Questionnaire for all Platforms

Often, different target groups in a project cannot all be reached through the same channel. Online on a PC or tablet, by telephone, by face-to-face contact in a studio or at home, at POS or at an event; online or offline, a CIS questionnaire can be deployed in any environment and in the most varied conditions.

Professional graphics for questionnaire design

Graphic Design Service

Product images, illustrations and videos are becoming increasingly important as an element in questionnaires. But often, client-supplied material still needs to be trimmed, scaled and optimized for graphical presentation. Our graphic designer provides professional image and video processing. This service in unrivaled anywhere. It gives real added value to your work for your client.

Integration of Conjoint

Multivariate procedures

Do you need to include questions from the repertoire of multivariate procedures in your survey without wanting to launch a separate project? No problem. With our survey tool we can integrate all forms of conjoint analysis, pricing procedures and modern methods such as MaxDiff – with no break in the questionnaire flow or design.

Data Analysis and Tabulation

For many tasks associated with your projects, from managing your postal surveys, through coding and tabulation, to data fusion, our data support offers a multiplicity of interesting and robust services.

Online Eye Tracking-Service

Online Eye Tracking Service with Spotlight Viewer

Analyze advertisements, packaging and product images

With customer of your choice from a panel

In the agency with your own team

• Scientifically sound
• Results a day after the end of field
• Budget Gentle

You go first. Everything else we do for you.

Send us your pictures and your questionnaire.

• If you like, we can also take the questionnaire programming.
• We prepare the test environment for the Online Eye Tracking by Spotlight Viewer.
• Optional we turn on a panel according to your target group requirements.
• The online survey starts a few hours after your appointment.
• One day after the end of the field are the graphical evaluations.

The following analysis measurements are graphically analyzed individually or in combination:

• Viewing intensity as heatmap (cumulative or iterative)
• Viewing share for each element (in%)
• Viewing time per unit (in seconds)
• View History
• Share-of-Attention and duration-of-Attention for user-defined Points-of-Interest
• Second-by-Second Analysis
• Graphical benchmark comparison, even of different subgroups

Test it

Just try our sample questionnaire. This doesn´t take five minutes, but will convince you.

If you have any questions or comments, please contact us:
Peter Sonneck
+49 40 25 17 13 64
psonneck@ifad.de

Participant Management

Online surveys often require potential respondents to be invited via e-mail. Reminders are sent in order to boost the response rate.

E-mails, individual in all respects

To contact survey participants for online projects, we can create personalized mailings in all languages as mail-merge letters. The sender’s address can be freely defined, so that if desired the participants’ replies can also be sent directly to you.

Example of an e-mail invitation

Field Service with Partners

If you want to run an online or telephone survey and need a competent fieldwork partner, we can support you. We cooperate with many major panel operators and fieldwork agencies. If required we can obtain a selection of fieldwork bids for you.

Once the project has been commissioned, we undertake the questionnaire programming as well as the necessary detailed fieldwork coordination with the project managers at the panel operator or studio.

Hosting

We assure the security of your project through failure-protected high-performance servers with multiply secured access controls, round-the-clock monitoring and independent emergency power supplies. The servers are designed with multiple redundancy and have direct access to the internet, so that many thousands of interviews can be processed rapidly and securely in parallel.

Project Management

Through our online administration platform CISnet (a component of the CIS survey software) we can manage your entire project. We can set up the hierarchical structures for you, the access rights for the studios or panels involved at each respective project level, plus, if relevant, the personalized login data.

Regardless of the type of survey, we can code the open-ended responses in live mode. Codeframes are produced online in consultation with you. Tabulated coded open-ended questions are integrated into the overall table set, which you can access via the administration platform.

Contact Partner for Questionnaire service

Britta Hansen
+49 40 25 17 13 23
bhansen@ifad.de